The Economy Expanded At A 2.2% Pace In Q4 2015

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Simple Steps For Protecting Your Small Business’s Network

TLDR: Even if your small business doesn’t yet require a fully staffed IT team, if it has a network and is connected to the internet then it should follow these best practices below. For small businesses that have just setup their first office network but aren’t yet in need of a the high power security […]

Technology Can Help With Retention And Recruiting

TLDR: When wage increases and bonuses are not an option, perks like BYOD and telework can be great way to reward employees and retain key talent. Bring Your Own Device (BYOD) and telework are two of the hottest new trends in the business world and more new research shows that they don’t just boost productivity […]

A Review Of Why Technology Leapfrogging Could Work For Your Business

TLDR: Recent innovations have helped consumers and businesses skip the established standard and adopt something that fits what they need right now. The trend, often referred to as leapfrogging, is playing out everywhere, too – from small businesses to retirement homes to developing countries. Business of all sizes will eventually have to upgrade their technology […]

Ecommerce Continues To Experience Double-Digit Growth

TLDR: Asia-Pacific grows fast, while North America and Western Europe remain consistently strong. While Congress has yet to make any substantial headway toward internet sales tax reform, ecommerce sales continue to surge. Indeed, eMarketer estimates that total business-to-consumer (B2C) digital commerce sales will grow to 1.471 trillion dollars this year, a 19.3 percent jump from […]

Pay Attention To Social Media Demographics

TLDR: Each social media platform has cultivated a unique identity thanks to the demographics of the people who participate in the network. More and more small businesses are starting to integrate social media into their marketing strategies. Some firms have actually been utilizing social media for years and continue to expand into new networks to […]

Typical Social Media Mistakes To Avoid

TLDR: Social media can be beneficial for a company as long as it is used correctly. Some common mistakes are described below. Social media can be a powerful tool for any small business owner or entrepreneur. Unfortunately there are a handful of mistakes that are commonly made among this group of users. For example, the […]

Rising Interest Rates And Retirement Planning

TLDR: Learn below how Fed rate hikes could affect financial planning. Most of the incoming reports on the economy have disappointed expectations in recent months and analysts both at the Federal Reserve and on Wall Street have responded by revising their estimates for first quarter U.S. gross domestic product (GDP) growth sharply lower. Despite these […]

Hurdles Can Be Used To Identify Price-Sensitive Customers

TLDR: Price-sensitive customers will tolerate uncertainty. Last month we learned how product-minus strategies can be used to raise the prices you charge your customers for your business’s products and services. Today we explore another technique that enables you to better utilize your more price-sensitive customers. Indeed, some of your customers will naturally be more sensitive […]

Could New Consumer Lending Protections Hurt Small Businesses?

TLDR: The U.S. consumer financial watchdog this week outlined its plans for cracking down on the payday lending industry and ensuring that borrowers can repay their loans. Although credit markets have improved substantially since the financial crisis, many Americans still have a hard time finding a loan. As a result, growth in alternative lending has […]