In the ever-evolving landscape of business services, the story of our PEO company’s journey from its inception to the present day is one of perseverance, innovation, and unwavering commitment. Founded by Terry Hookstra in 1998, the company has transformed from a small startup to a thriving business that has left an indelible mark on the PEO industry. Join us as we explore the pivotal moments, challenges, and triumphs that have shaped our company’s trajectory.
Humble Origins: 1998-2000
The company’s roots trace back to June 8, 1998, when Terry Hookstra established ESI (Employers Solutions). However, the journey didn’t begin without its challenges. The initial hurdle was selecting a name that encapsulated the company’s essence. ESI, which stands for Employers Solutions, was chosen deliberately to encompass a wide array of employers and the solutions they sought. Notably, the decision to omit apostrophes reflected the company’s all-encompassing approach.
Building a Foundation: 2000-2005
The dawn of the new millennium marked a period of educating clients about the concept of a PEO, particularly in Texas where the model was still emerging. Terry Hookstra’s focus was twofold: helping clients understand the benefits of a PEO while ensuring they could consistently meet their financial obligations. This phase involved establishing banking relationships, lines of credit, and securing clients who were a suitable match for the company’s ethos.
During these early years, a lean team of five individuals each took on dedicated roles. Terry himself undertook the role of a salesperson, tirelessly seeking out clients who recognized the value of what the PEO could offer. The company’s commitment to “white glove support” emerged as a defining principle, ensuring that once clients were acquired, they received exceptional service.
Navigating Growth: 2005-2010
The years from 2005 to 2010 saw the company refine its processes while expanding its footprint beyond San Antonio. The team added layers, including HR and payroll personnel, as they aimed to provide comprehensive services. The financial crisis of this period tested the company’s resilience, but its proactive approach and focus on close client monitoring shielded it from major setbacks. Despite the challenges, the company continued its upward trajectory, driven by its commitment to excellence.
Embracing Technological Advancements: 2010-2020
As the company entered the 2010s, technology emerged as a key driver of growth. Evolving HRIS systems, payroll systems, and the incorporation of time and attendance tracking were vital steps in keeping pace with client demands. The company’s steady growth continued, buoyed by the acquisition of larger clients, including an 800-person workforce. With expansion, the company hired additional HR and payroll professionals to meet the increasing demands of its clientele.
Throughout this decade, the company maintained a sense of satisfaction among its employees. The growth was steady, and gatherings for employees were marked by generous bonuses, reflecting the company’s commitment to valuing its team members’ contributions.
Looking Forward: 2020 and Beyond
As the journey continues, the company is poised for the years ahead. Terry Hookstra’s passion for success and commitment to delivering unparalleled service has laid the foundation for future growth and innovation. From its beginnings as a small startup, the company has persevered through challenges, adapted to changing times, and remained true to its white glove approach. Looking back, Terry Hookstra’s journey from a computer company to PEO pioneer is a testament to the power of vision, dedication, and the pursuit of excellence.
In conclusion, the story of our PEO company is one of inspiration, dedication, and growth. From its humble origins to its present-day success, the company’s journey underscores the value of principles, commitment, and a relentless pursuit of providing the best solutions for clients. As the company continues to evolve, its legacy as a trailblazer in the PEO industry remains firmly intact.
Exciting News: ESI Made the Cover of the September 2023 Issue of PEO Insider Magazine
PEO Insider is a nationwide publication. The September issue is their biggest issue all year long so to be the face of this issue is a major achievement in the world of PEOs. To download the article from this magazine use the link below.