TLDR: Phishing is becoming more common, especially with the social media accounts of businesses. Follow these suggestions to help protect your privacy. According to a Symantec report on cyber security in America, phishing attacks remain among the most typical types of attacks on both individuals and businesses and with the increased usage of social media […]
TLDR: Consumer confidence fell less than forecast in March, capping the best quarter since 2004 as the labor market stayed strong and gasoline prices leveled off. Consumer sentiment continued to deteriorate this week. First, Gallup’s economic confidence index fell to -3, erasing the prior week’s gain as outlooks on both current and future economic conditions […]
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TLDR: Even if your small business doesn’t yet require a fully staffed IT team, if it has a network and is connected to the internet then it should follow these best practices below. For small businesses that have just setup their first office network but aren’t yet in need of a the high power security […]
TLDR: When wage increases and bonuses are not an option, perks like BYOD and telework can be great way to reward employees and retain key talent. Bring Your Own Device (BYOD) and telework are two of the hottest new trends in the business world and more new research shows that they don’t just boost productivity […]
TLDR: Recent innovations have helped consumers and businesses skip the established standard and adopt something that fits what they need right now. The trend, often referred to as leapfrogging, is playing out everywhere, too – from small businesses to retirement homes to developing countries. Business of all sizes will eventually have to upgrade their technology […]
TLDR: Asia-Pacific grows fast, while North America and Western Europe remain consistently strong. While Congress has yet to make any substantial headway toward internet sales tax reform, ecommerce sales continue to surge. Indeed, eMarketer estimates that total business-to-consumer (B2C) digital commerce sales will grow to 1.471 trillion dollars this year, a 19.3 percent jump from […]
TLDR: Each social media platform has cultivated a unique identity thanks to the demographics of the people who participate in the network. More and more small businesses are starting to integrate social media into their marketing strategies. Some firms have actually been utilizing social media for years and continue to expand into new networks to […]
TLDR: Social media can be beneficial for a company as long as it is used correctly. Some common mistakes are described below. Social media can be a powerful tool for any small business owner or entrepreneur. Unfortunately there are a handful of mistakes that are commonly made among this group of users. For example, the […]
TLDR: Price-sensitive customers will tolerate uncertainty. Last month we learned how product-minus strategies can be used to raise the prices you charge your customers for your business’s products and services. Today we explore another technique that enables you to better utilize your more price-sensitive customers. Indeed, some of your customers will naturally be more sensitive […]
